Salesmanship and how Technology is Killing it.
Someplace along the way in trying to scale B2B Enterprise sales, we’ve gotten lost. We have somehow convinced ourselves that quantity is more important that quality. Makes sense, right? Sales, so they say, is a numbers game. The more you reach out, the more response you will get. Turns out though, that axiom might be wrong. I think I know where we lost our way, and the answer, oddly, is “efficiency.” Sales development technology has made sellers lazy. Over the past several m